British MPs seldom discuss aesthetics. Policy, economics, foreign affairs. Yet in May 2025, MPs were talking about light. Ms Qureshi, brought heritage into the chamber. Her message was direct: hand-bent glass filled with noble gas is artistry. She criticised the flood of LED strips, arguing they dilute the name neon. Marketing should not blur the definition. Chris McDonald, MP for best neon signs Stockton North, sharing his own commissioning of neon art in Teesside.

There was broad recognition. Statistics gave weight to the passion. The UK now counts fewer than thirty artisans. The pipeline of skills has closed. Without action, a century-old craft may die. Qureshi proposed legal recognition, modelled on Champagne. Defend the craft. Even the DUP weighed in, pointing to industry growth. Neon remains a growth sector. His point: heritage and commerce can co-exist. Closing remarks came from Chris Bryant, Minister for Creative Industries.

He played with glow metaphors, lightening the mood. Yet beneath the levity, he admitted neon’s value. He cited neon’s cultural impact: Tracey Emin’s installations. He emphasised longevity. Why the debate? The answer is authenticity. LED products are marketed as neon. That erodes trust. Comparable to food and textile protections. If Champagne must be French, then signage should tell the truth. The debate mattered beyond signage. Do we accept homogenised plastic across every street?

We hold no doubt: real neon matters. The Commons was illuminated. No law has passed yet. But the case is stronger than ever. If Parliament can value neon, so should you. Look past cheap imitations. Support artisans.

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