Using hashtags effectively across different platforms requires grasping platform-specific hashtag conventions and the behaviors of your target demographic.

Instagram relies heavily on hashtags to surface content. Using a range of 5–15 targeted tags per post helps your content reach users searching for niche content. Balance broad and specific hashtags to balance visibility and competition. Steer clear of hashtag spam in captions—put them in the first comment for aesthetic appeal.

On Twitter, hashtags are conversation catalysts. Keep it simple—use one or two well-chosen hashtags that tie directly to your message or current trends. Too many tags on Twitter trigger spam signals and lower interaction. Engaging with viral hashtags amplifies reach but only when it’s contextually relevant.

On Facebook, hashtags are less influential than on other platforms. People don’t search for content using hashtags as often so using one or two is enough. Focus on clarity and relevance. If your audience is niche, a custom tag can unify your content but don’t expect the same level of reach as on Instagram or Twitter.

LinkedIn is a business-oriented platform, so hashtags should reflect industry terms, job titles, or trending business topics. Use three to five hashtags that align with your content and target audience. Avoid casual or overly broad tags. Hashtags on LinkedIn help your posts appear in topic feeds and SNS フォロワー 増加 サービス boost exposure to industry peers.

TikTok relies heavily on hashtags for content discovery, especially current challenges. Use a combination of broad, specific, and custom tags. Participating in challenges or viral trends with the right hashtag can dramatically expand your audience. Keep in mind that TikTok rewards fast engagement, so your tag must reflect your video’s vibe and purpose.

Don’t hijack tags that don’t belong to your content. This can damage your brand trust and invite shadowbanning. Always research what hashtags your target audience uses and test different combinations to see what performs best. Consistency matters too—maintaining one core branded tag over time helps build recognition over time. Ultimately, the goal is to improve visibility without sacrificing credibility or tone.