Finding the best deals at outlet stores can feel like a treasure hunt, but with the right approach, you can score premium products at up to 70% off. Do your homework ahead of time—many brands maintain online directories of their clearance centers and current promotions. Sign up for email newsletters from your favorite brands—they often send exclusive discounts to promotions, sometimes prior to public announcements.

Timing matters. The prime shopping hours are typically the start of the week, denim tears shorts especially the first two weekdays, when stores replenish inventory post-holiday. Also, look for seasonal transitions—end of summer, January deep discounts, and after-Christmas markdowns are golden windows to find massive markdowns. Some outlets run monthly liquidation sales when they’re pushing quarterly goals.

Inspect every piece thoroughly. Outlet products are designed with outlet-only specifications, which may mean lower-grade fabrics than those sold in standard department stores. Check for durability indicators like thread count, material density, and zippers. Don’t be afraid to ask store associates about the quality distinctions across channels.

Prepare a shopping checklist ahead of time, but remain flexible. Sometimes you’ll find something unexpected that complements your wardrobe. Compare prices with online retailers to make sure you’re getting a real deal. Just because it’s labeled "outlet" doesn’t always mean it’s cheaper than a sale at the regular store.

Try visiting during slower times. Your experience will be more peaceful, but you might also receive personalized attention from staff who aren’t overwhelmed. With a little adaptability and perseverance, outlet shopping can be a rewarding financial move. Join store membership clubs and coupon apps like Rakuten—they can stack discounts and give you additional percentage off.