A Content Analysis of Vaping Advertisements On Twitter, November 2025
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작성자 Michelle 작성일 25-09-22 03:45 조회 5 댓글 0본문
Each tweet was coded by 2 team members independently. The supply (ie, sender) of the tweet was coded as a vape store, a vaping-associated handle apart from a shop (ie, ezigarettensale vaping-related term in handle title or ezigarettensale Twitter bio), ezigarettegunstig or other non-vaping-associated supply. One handle had a disproportionately excessive share of racial/ethnic minority followers. Two Twitter handle audiences have been disproportionately white (vaporizer and e-liquid) compared with the Twitter median average.
The 4 handles chosen signify 1) an organization that markets vaporizers (and used vaping terminology somewhat than "e-cigarettes" of their profile), 2) an organization that markets a novel e-cigar, 3) an organization that markets e-liquid only, and 4) a company that markets a vape pen recognized for vaping marijuana. Compared with the Twitter median common, followers of the e-liquid and ezigarettensale marijuana vape pen handles have been more likely to be aged 20 to 24 and followers of the marijuana vape pen and vapesystem e-cigar handles were more likely to be aged 25 to 29.
Only 2% or less of the followers across accounts had been aged sixteen or younger, however 16% to 31% of the followers across accounts had been aged 17 to 19 years; these percentages were much like the Twitter median averages. These tweets had been faraway from evaluation to avoiding skewing the sample by overrepresenting the codes for coupons or ezigarettenneu vaping-associated handles.
We also inferred the demographic characteristics of followers of 4 Twitter handles that marketed various novel vape merchandise.
In addition to inferring the demographic characteristics of the followers of the vape-associated Twitter handles, DemographicsPro supplies Twitter benchmark values for comparability purposes. This study highlights the presence of vaping-associated advertisements on Twitter and liquidmischen recognized very few tweets that marketed vaping as a cessation support. Prevalence and co-use of marijuana among younger grownup cigarette smokers: an nameless online national survey. In contrast, the marijuana vape pen viewers was disproportionately black or Hispanic.
• Nice heat vape of Gingerbread Brûlée from @vaporsoven on this crisp Autumnal morning… • The fresh sweetness of ripe, yellow bananas offers a creamy and tropical flavor. • CE4 E-Cig Vaporizors with cost adaptor $25. It is subsequently essential for these in tobacco management to grow to be knowledgeable concerning the promoting practices of vaping-product companies, especially on social media the place younger folks can easily view content.
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